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As Malaysia heads for developed status in 2020, one less talked about development which, however, is exciting the film industry, though quietly, is the fact that the animation and creative industry will contribute six percent to the economy from the present 1.5 percent.

The Creative Content Association Malaysia (CCAM) is confident that the industry will be able to achieve this figure due to the international marketing and promotion efforts of Malaysia’s creative content.

CCAM CEO, Datuk Mohd Mahyidin Mustakim, in expressing his confidence of achieving the figure, said that fact that the association is now a fully-fledged one-stop agency that has been mandated by the Malaysian Government to carry out the task speaks volumes.

“We play a critical role in providing market intelligence that guides producers on what is hot and required by producers, directors and film buyers.

“This apart, we also advise on the expectations of overseas industry players and extend our experience to ensuing that we give them what they want, not what the Malaysian market thinks it wants,” he said.

Mahyidin said as a country, Malaysia already had experienced Hollywood connected producers such as Datuk Vinod Sekhar who is known to producers, directors and actors in the US.

“Vinod has been involved in a number of major film productions in the US. He is a strong supporter of the need to improve local creative talent, and has major plans as he enters the Malaysian film industry in a very big way, so this certainly helps our confidence level,” he said.

Mahyidin was alluding to industry talk of a tie-up between Vinod Sekhar and local animation icon of international fame, Leon Tan, to create the biggest film production house in Malaysia.

Tan’s reputation which grew from his acclaimed 3D work on such films as Life of Pi, War of the Worlds: Goliath (WotWG), and Yogi Bear is now one of the most sought after Malaysians and travels from here to Singapore and the US to work on major projects.

Now, he is expected to join Vinod’s Petra Media as its President and move the industry further along with millions of dollars in the kitty to play with. Vinod is President and CEO of the Petra Group of which Petra Media is a component.

The two are expected to call for a press conference soon to announce the tie-up and provide details of upcoming projects.

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